101 Ebay Tips

86. Summer vs. Winter

Online auctions tend to be a little slower during the summer months when people are outside, on vacation, and just enjoying life. The winter months when people are cooped up in the house tend to be much busier. For this reason, many items difficult to sell or higher priced items should be listed during the winter.

87. Collectibles

When selling antiques or collectibles, you should provide a history of the item(s). If you have artwork for sale in your auction, provide the buyer with its origin. People love to have history, especially when it comes to collectibles, which is part of what adds to its value. Without embellishing, make the story a good one.

88. Reserve Pricing

Reserve pricing cannot be seen by the buyer, leaving them to question how much you are really asking. For example, if you had an office printer for sale, you might list a reserve price, or a "hidden" base figure of $100. However, to the buyers, in their opinion, this printer is not worth more than $60 since this is the average price from other sellers for similar equipment. As the buyers start bidding close to $60 and they see that the reserve has still not yet been met, they will quickly stop bidding, unsure of what your "hidden" base is. When you use reserve pricing, it does not help to build buyer/seller confidence and should be avoided.

89. Professional Ads

Keeping with the importance of a professional looking auction, if you need assistance, use the Instant Ad Creator, which will walk you through the process to a great looking ad.

90. Integrity

Regardless of whom the buyer, work with integrity and run your auctions accordingly. More than likely, you will run into some difficult buyers, although not often. Keep in mind that every buyer provides the best form of advertisement - word of mouth. Integrity is what will draw customers in and keep them coming back along with friends and family.

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