You want every customer to be a happy customer. If you have to do a little more research on shipping, or negotiate on price, remember that the customer is the reason you will have success. Therefore, be prepared to go the extra mile in providing them with superior service every single time.
17. Auction Price
Set your auctions low, which will help encourage more bidding. The more bidding you have, the higher the price will ultimately go. In addition, if you add a "Buy Now" option for your auction, keep this set at a reasonable rate as well.
18. Listing Category
When you choose which category to list your items, choose wisely. You will find some categories that are similar yet just enough different that it could make a big difference in how your item(s) is sold. Look at other items listed and choose appropriately.
19. Sell by Lots
If you have two or more of one item, you can list it as a "lot." For example, if you had five bottles of suntan lotion purchased from a salvage store for .50 each, and you decided to list them on eBay for $1.00 each, rather than list each one separately, another option is to sell them as a lot. Often times, people perform their search based on lots. However, if you had one bottle of suntan lotion, one bottle of regular lotion, and one bottle of aloe vera, you would want to list them as their own item.
20. Completed Items
Look through completed items to research the prices paid by buyers for other auctions similar to yours. This will provide you with a better idea of what a good asking price would be if you were not sure where to start.
21. Photographs
While auctions without photographs can and do sell, auctions with photographs sell much better. People like visualizations and want to see what their money is getting them. Make sure your photograph is clear, focused, and depending on the item (such as rings, shoes, etc.), offers more than just a straight view.